Our Story

It all started with a little serendipity in 2017 at a NYC bagel shop. Cole was ordering a bagel with Tofu spread and veggies and Lisette asked if he was vegan. He said yes, and that he had a cookbook and was making vegan cheese. Lisette connected Hadara and Cole and they've been working on making amazing vegan cheese ever since.

Our Mission & Approach

The world is changing, and one of those changes is the need for quality food that can support our swelling population who has various dietary needs and concerns.

We aim to bring you the highest quality and best tasting plant-based cheeses the world has ever seen.

Meet the Team

The people behind the cheese. That's us!


Cole Fox

Co-Founder, Chief Business Officer

Cole grew up in California and worked at his parent's restaurants. He always was curious about how diet affected his health and energy. After much self-experimentation, and the need for food to serve him with a fast-paced Silicon Valley lifestyle, he realized the profound effects of the vegan diet. He hasn't looked back since. The diet inspired him to take his cooking skills to the next level as well. Cole has a Bachelors of Science in Wine & Viticulture from CalPoly University, and has taken courses and received certifications with Cornell in Plant Based Nutrition, Murray's Cheese Shop CheeseMonger Bootcamp, and the Culinary Institute of America in healthy cooking. Cole also has a vegan cookbook called Supplant.


Cole has deep experience in sales and business development, having scaled numerous software businesses that are in the 7 and 8 figures of revenue.


Hadara Slok

Co-Founder, Head of Food Science and Production

Hadara grew up in Utah and was raised by a vegan family. She's been vegan her whole life. She was inspired by her mother, a brilliant master food scientist. For decades, she has been tinkering with delicious vegan recipes, including cheese. She has studied with Russel James and the Vega Institute. She is a happy mom as well as a foster parent, helping the Jewish community of New York to thrive. She also has a thriving vegan chocolate business, Rawclates. In addition to her masterful background in veganism and food science, Hadara recognizes the need for food that addresses many health concerns of today, including allergies to nuts, soy and kosher diets.


Hadara also coaches the restaurant chefs of NYC on how to cook and create vegan dishes.


Contact us

If you'd like to contact us for any reason, please get in touch. We'd love to connect with you!